We Give Businesses Unique Customer Insight

By empowering our customers with cutting edge technology to analyze and communicate relevant messaging to the right person at the right time.

This is Simp Solutions

Data collection

Collect valuable data from digital and physical customers. This includes demographics, purchases, frequency of visits, average spend, etc.


Our powerful insights gives you unique opportunities. Learn how your customers behave, what they want and what they don’t.


Connect with the majority of your customers and build personalized customer journeys without you lifting a finger. We build relationships that matter.


Enjoy an easy-to-use marketing automation tool that continuously manages your campaigns. You can also run highly effective single campaigns and newsletters to increase revenue.


Our real-time reports let you understand the effectiveness of your marketing spend, so you can make better and more profitable marketing decisions.


Building loyalty will be your smartest move. Reward your customers based on behaviour, offer engaging incentives to the right customers, and simply make them return.

Satisfied customers include

Our Products

Simp Collect

Convert your physical visitors into digital profiles. Engage with your visitors on digital platforms. Build your brand, create loyalty, and increase revenue.

Simp Loyalty

Reward your loyal customers. We help you to increase your customer database with people that shops frequently and has higher revenue per visit.

Simp Cashback

Increase brand-loyalty by inviting external providers to your loyalty program. Understand and profit on members' shopping habits.

Simp Marketing

We tailor your communication based on behaviour, trends and purchase patterns. Reach the right audience with the right message at the right time.

Meet Paul, and understand him.

GDPR-Compliant data collection, storage and usage

Our solutions are secure and fully GDPR-compliant.

You can safely capture data without being concerned about staying compliant.
GDPR and privacy is one of Simp's main focus, where our values reflect good ethics, relevance and always on the guest's own terms.

Learn more

What our customers say

In under a year, we've collected over 8,500 unique GDPR-compliant customer profiles. We have set up automatic communication so guests will receive the right message at the right time. Our guests are better informed about our services. Giving a great customer experience increases customer loyalty. We focus on getting more direct bookings. Our automated campaigns delivered results that are more than 300% above the industry average.
We are really satisfied with Simp's ability and willingness to tailor and adjust towards our wishes and needs. We are looking forward to a long-term relationship with Simp.

Sara Johansson

Freys Hotel, Stockholm Sweden

With Simp, Gallariet`s customer club increased by 25% the first 36 days. Over the next 10 months, the customer club has more than tripled. Simp works seamlessly. Both we and our customers are satisfied with simp` solutions for collecting customer data at Galleriet. simp is also working well with our partners. We are very pleased with the cooperation and can recommend Simp and their team.

Hågen Solheim

Center Manager, Galleriet City mall

Sundvolden Hotel installed SIMP in mid-January 2019 and has received good follow-up and assistance along the way. We chose to go for SIMP after the introduction of the GDPR and lack of guests to communicate to. SIMP offers a number of opportunities and is a simple system for communication and sales up to guests both in advance and after a stay.
I recommend SIMP as it gives an added value for both us and our guests.The undersigned can be contacted with questions about SIMP.

Silje Storvik

Hotel Manager, Sundvollen Hotel

Before we started our collaboration with Simp there were a lot of unanswered questions in regard to the GDPR and how we were going to adapt to the new EU-legislation. Simp helped us build up our customer databases again, automatically and in record time. Additionally, we have enlisted the help of Simp’s Marketing team to tailor and produce the communication that goes out to our guests both during and after their stay. Simp’s systems also allow us to cross-market all our hotels through this marketing. We regard Simp as a valuable and long-term partner in helping us navigate the ever-changing digital landscape. Their innovation and adaptability is of great value to us at Kronengruppen.

Therese Alberto

Controller, Kronen Hotels

We installed Simp in a few weeks and the system has worked seamlessly for us and our customers. Through Simp, guests get easy online and we collect valuable information.With the help of Simp’s smart dashboard, we have made campaigns that regularly go out to our customers based on their visit history.

Patrick Mayr

Marketing Director, Bellevue Restaurants

After installing Simp, we have built up an enormous customer database in record time. Through Simp, we can cleverly utilize customer data and effectively send our visitors relevant segmented information both during and after the visit, leading to higher customer satisfaction, resale/updale and more visits.

Bjarte Lunde

General Manager, Hotel Bondeheimen

Mandelhuset has used Simp services for a year. For us, it has been important that the system has been easy for both us and our guests, and that we can communicate automatically with our guests without requiring much work from us. Setting up Simp has helped us save time, get more visitors to our event and create more bookings for our company. Since we are both a destination restaurant as well as a venue for us local, it has been brilliant to automatically provide good information that will give our guests a better stay with us and at Tysnes. We now want to expand so that we can have Simp in our entire Harbour. We look forward to working with Simp in the years to come!

Patrick Madsen

Owner and General Manager, Mandelhuset

After installing Simp at Saga Hotels, our reception is able to handle guests` wishes and requests more effectively. Simp has made it easier for us to inform our guests about the hotel`s offers. We see, among other things, an increase in the number of guests who shows interest in the hotel's restaurant and bar. Simp has been a helpful and friendly partner in data management that we wish to continue to cooperate with.

Stian Opsalhagen

Hotel Director, Saga Hotels

We started using Simp because we wanted to offer our customers a more modern and easier way to log in to Wifi for our customers and that made it easy for us to collect customer data. We have been using Simp for over a year and have collected a nice database that is GDPR compliant and easy to use for relevant campaigns to our guests. Simp has assisted us in setting up many automatic communications. We have focused on digitalising the welcome messaging, implemented a strategi to get more reviews and specially being able to take ownership of our guests so they book directly on our homepage the next time they visit us.

Gunvor Müller Lysholm

Marketing Director, Bårdshaug Herregård

With help from Simp vi have gained control on GDPR and knows that everything we collect is aligned with that. We have also built up a database of customers that we can communicate with based on predefined triggers. Simp has even assisted us with creating automation in our communication with our guests so they always are updated and receive the latest offers. Simps marketing department was easy to work with and they created relevant messaging based on our wishes and delivered in a short time.

Christoffer Blixt

General Manager, Spoton Hotel & Sportsbar

After installing Simp, we received more than 5000 logins during the first 19 days. Simp moves all these logins to other media, such as websites and facebook. It provides great exposure for our events, news and promotions.

Ingvild Bjørneboe-Iversen

Director of Revenue, Smarthotels

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